Using Delay, Dilute, Delegitimise tactic to make a profit off of unhealthy foodsFor decades, the messaging around weight loss and healthy eating has said that what we eat is a choice. But In South Africa, ‘choosing’ to eat healthily is more complicated than it seems and big food and beverage companies have been getting around industry regulations and legislation using a tactic called Delay, Dilute, Delegitimise to make a profit off of unhealthy foods causing malnutrition diseases.https://admin.pricelesssa.ac.za/media/media-engagements-presentations/using-delay-dilute-delegitimise-tactic-to-make-a-profit-off-of-unhealthy-foodshttps://admin.pricelesssa.ac.za/@@site-logo/priceless-sa-logo.png
Using Delay, Dilute, Delegitimise tactic to make a profit off of unhealthy foods
For decades, the messaging around weight loss and healthy eating has said that what we eat is a choice. But In South Africa, ‘choosing’ to eat healthily is more complicated than it seems and big food and beverage companies have been getting around industry regulations and legislation using a tactic called Delay, Dilute, Delegitimise to make a profit off of unhealthy foods causing malnutrition diseases.
Public Health Lawyer AND PhD Candidate in the School of Law at UKZN, Safura Abdool Karim weighs in.